Our history

Profile

Krispy Kernels is a 100% homegrown, third generation family business from Quebec, specialised in the production and distribution of nuts, peanuts, dried fruits, seeds, corn and snack foods. It transforms and distributes more than 300 products under the following brand names: Krispy Kernels, Yum Yum, Viva, State Line and Champion.

Our Mission

Snacking fun – all the time, in every bite.

Our Story

A part of the Quebec landscape for more than 65 years, Krispy Kernels boasts a rich history that deserves to be told.

When Paul Jalbert took the train heading to New York for business in 1944, little did he know how important this trip would become. Spotting packets of Krispy Kernels peanuts on the shelf of a store, he decided to take a small detour and visit the business behind these delicious products, based in Newark, New Jersey. It was the beginning of a partnership that would last nearly a decade.

Paul Jalbert acquired the exclusive distribution rights to Krispy Kernels peanuts in Canada, which he proceeded to resell through his already well-established newspaper distribution network. Sales were so successful that in 1951, already a third of them took place in Quebec. The decision to open a processing plant in Quebec City was the next logical step.

The company continued to be a success in Quebec, and in 1953, Paul Jalbert bought his partner’s shares. It was then that Krispy Kernels became a 100% Canadian company. The old logo featuring two Confederate Army colonels was changed to the little boy that we have all come to know as the company’s hallmark.

Following many years of unrelenting hard work, Jalbert’s vision and passion allowed him to build the Krispy Kernels brand. In 1959, Paul Jalbert seized the opportunity to extend the product line-up he offered across his well-developed network through the acquisition of Yum Yum Chips, a company founded three years prior in Laurierville, Quebec by the Bergeron family.

In 1970, Denis, Paul Jalbert’s eldest son, followed in his father’s footsteps and took on the role of CEO. Twenty years later, Denis Jalbert finalised the purchase of the company to become its sole owner in 1990. All along the 1990s, with the support of a dynamic multidisciplinary team, it was he who ensured the company’s continuity, thus allowing it to keep going from strength to strength.

Ten years later, at the beginning of the new millennium came the third generation’s turn to get involved. Two of Denis Jalbert’s four daughters, Renée-Maude and Valérie, joined the family business. Having grown up snacking on company products, driven by their father’s and grandfather’s determination and passion, they were quick to learn that no compromises can be made when it comes to offering only the very best.

At the beginning of 2013, Valérie took on the position of CEO, and at the end of 2013, Paul Jalbert passed away at 94 years of age, with the absolute assurance that the legacy he spent a lifetime building would be maintained for future generations.

Our promess

At Krispy Kernels, quality is an absolute priority and an integral part of company culture. Using top-quality ingredients, we apply strict controls for the entire duration of product processing in order to consistently obtain the same great taste, crunchy texture and sworn freshness that have built our reputation.

Our certifications:

GFSI (Global Food Safety Initiative – 2015)

HACCP (Hazard Analysis Critical Control Points, since 2005)

AC (Allergen Control, since 2005, 1st plant to boast this certification in Canada)

Kosher Certification (Montreal Kosher)

  • 1944

    Paul Jalbert traveled to New York for buisness a discovered Krispy Kernels' peanuts. He acquired the exclusive distribution rights to Krispy Kernels peanuts in Canada
  • 1951

    Sales were so successful that in 1951, the decision to open a processing plant in Quebec City was the next logical step.
  • 1953

    In 1953, Paul Jalbert bought his partner’s shares. It was then that Krispy Kernels became a 100% Canadian company.
  • 1970

    In 1970, Denis, Paul Jalbert’s eldest son, followed in his father’s footsteps and took on the role of CEO.
  • 2000

    At the beginning of the new millennium came the third generation’s turn to get involved. Two of Denis Jalbert’s four daughters, Renée-Maude and Valérie, joined the family business.